presents
Bolder souls
TTalent is something that’s meant to be used with abandon. You shouldn’t let it go to waste, unleash it.
He thinks that there’s some truth in the saying ‘You can achieve anything if you are prepared to give up everything.’ He lives his life in such a way that he always has friends around him to prevent him from giving up. Inspiration invades him at night, during the day, at five in the morning, as the sun sets, when he sees a clock or a crooked table. Inspiration is everywhere, and Dave AKA Dav soon learned that inspiration should find you ready. And that playing, rehearsing, and playing and rehearsing again is a routine bordering obsession, but it’s the only thing that keeps him awake, alive, present.
Art is his life.
It’s the same for Annie, a fashion designer.
Annie wears a striped shirt, pearl-coloured snaps, sleeves slightly rolled up.
Annie is not in it for the money. She thinks that, when it comes to her job, ‘creative’ is a qualifying adjective, not a quantifying one.
She’s not interested in people made of flesh and empty words, the grown-ups, the successful people who use foreign words to make themselves credible, who make air quotes with their fingers when they talk, who use their jobs as a shield to drown their very temperaments. To Annie, her job is not a shield but a shining sword. It’s serious art, light in form, heavy in thought. She works with herself as Nero worked with fire: she’s not afraid of handling red-hot material, and she’s in constant conflict with her own ambitions, always living up to the highest expectations.
Annie’s boyfriend is Jack, whose face is all teeth and eyebrows.
His mind is crossed by conspicuously coloured, irregular, sometimes improper narratives as well as his own personal visions, and sometimes by a light that’s too far from human reach. Jack always seems to be in his own world, and yet he doesn’t look forlorn. He wears a gentle smile in the form of friendship and, despite the paint, he has a pleasant smell of cleanness, the smell of someone who deserves all your trust and knows how to conquer the world without haste, rather with determination and hard work.
And his work is being immortalised by Andrea.
But she doesn’t care.
Beauty and cheerfulness are her subjects, while saturated, full, clear colours are the basis for her very personal point of view. In her mind, darkness should, by contrast, shine. Tears should smile.
She is ready to get close to the luxury car of conformism and slash its tyres in the name of Art.
Like a dog hates the chain, she despises banality and, in order to pursue her path, she is ready for an audience that does not applaud, for the empty stalls, for the lack of admiration. She understands how only after the first few heavy years of hard work, the members of the audience applaud until their hands hurt, the house brims with people and admiration fills every corner. She knows that she can dare, because she’s aware that only by daring will she be able to be her full, true self.
This is what her brother Rudy – a bartender in a place that looks otherworldly – thinks.
Spirits excite him.
The moment he gets his hands on bottles and makes them fly through the air.
He’s a mixology champion, he’s got a romance with his job, a passion that pumps blood through his veins. You see him at work, from the back of the room, and suddenly he dominates the scene. A giant neon arrow points at him at the bar, a master of the stage with an icy determination in his eyes.
Do you know people who are any more different?
Probably.
But very often the toughest, most determined people have one thing in common: the scars that have marked their lives have also released their true voices, their ambition.
Dave, Annie, Jack, Andrea and Rudy are athletes who jump to superhuman heights and then hover in mid-air. They had that kind of determination from when determination was still unfashionable. They built their armour and now it shines before everyone’s eyes.
Maybe.
Being bold is to show an outspoken soul, to challenge the world head-on, as an equal. Bold people are not collectable butterflies, they don’t like the modern obsession of measuring everything by trivial parameters.
What is beautiful?
What is true?
These are deep concepts that have little to do with mathematics.
First of all, their purest bonds make up their competitive territory.
And it includes the ability to appreciate the truest flavours, like that of Bulldog, the gin with the iconic bottle neck that resembles a studded collar. And then its bright, transparent colour, its personality, and its bold character are a twenty-two-move checkmate to the predictability of life.
With the bright light of those who defy fear, and then win.
The transparency of those who are able to reach beyond themselves and conquer new heights.
It’s never missing when there are people who are here to stay.