Group

Campari Group

 

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional, and Local priorities.

Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, Grand Marnier, Espolòn, and Courvoisier. 

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries. The Group employs approximately 4,900 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

Campari Group Corporate Presentation 2024https://www.camparigroup.com/sites/default/files/Campari%20Group%202022%20corporate%20presentation.pdfpdf

26

Direct Markets

25

Plants worldwide

4,900

People

+ 50

Brands

Strategy

 

Campari Group’s growth strategy aims to combine organic growth
through strong brand building with shareholder value enhancing acquisitions.
Spirits are the company’s core business and where it focuses its acquisition efforts.

The group’s strategic thinking is driven by the desire to reach or enhance critical mass in key geographic markets:

 

Growth Strategy
  • Drive faster growth of Global Priorities and incubate Regional Priorities 
  • with best-in-class marketing, innovation and brand building
  • Generate steady growth in key Local Priorities through periodical renewals
  • Leverage on rigorous cost discipline to reinvest savings into strategic brand building
  • Develop the Group’s presence in high-potential markets
  • Seek acquisitions in markets where Campari Group controls its distribution
  • Acquire local brands with strong equity to build new distribution platforms
  • Identify Specialty Brands with strong equity and pricing power
  • Maintain financial discipline