Our Story | Campari Group

Origins of Campari

In 1860, liquorist Gaspare Campari invented the striking red aperitif: the secret recipe still keeps the name of its original creator.

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1860

Gaspare creates the striking red aperitif

1904

Openining of Campari's first plant in Sesto San Giovanni

1915

Pillar of Italian Aperitivo “Camparino” bar opens in Galleria Vittorio Emanuele II in downtown Milan

Building a Brand

Hohenstein, Dudovich, Depero, Cappiello… The greatest artists of the period have given their contribution to the brand describing the soul of Campari with their artworks.

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1900, 10’s, 20’s

First art manifestoes to shape Campari’s identity, such as “The Spiritello” by Leonetto Cappiello

'40s, '50s, '60s

Strong bond with arts culminates in 1964 with Bruno Munari producing the manifesto “Graphic Declination of the name Campari”

1984

Great Italian director Federico Fellini shoots his very first short film commercial for Campari

'90s

Ugo Nespolo creates a Campari manifesto inspired by the 1990 FIFA World Cup that was held in Italy

The Turning Point

In 1995, Campari conducts its first acquisition, which marks the beginning of the group’s growth strategy combining 50% organic and 50% external growth. Since then, each new brand joined in with its own unique story to tell.

1995

The First Acquisition

1999

The Acquisition of CINZANO

2001

The start of the new millennium is marked by three big events for the company: The Listing on the Italian Stock exchange, the launch of the Campari Calendar and SKYY Vodka’s deal.

2001