Aperol returned to Coachella Valley Music and Arts Festival for its third consecutive year. As the Official Spritz Partner of the festival, Aperol debuted a new immersive experience for attendees, packed with different spontaneous moments and daily surprises to elevate the festival adventure to unforgettable heights.
For 2 weekends, the brand infused the California festival with its vibrant orange wave, creating an Italian oasis in the heart of General Admission.
Designed to evoke the charm of an Italian square, the Aperol Spritz Piazza became the go-to spot to gather with friends and toast to the desert sunset, joy, and life.
The first weekend of the festival included a surprise meet and greet with festival artist Charli xcx in the Aperol Spritz Piazza. Hundreds of festival goers answered trivia questions to be entered to win an array of prizes - including the chance to meet this special guest.
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