- The iconic Italian aperitif continues to strengthen ties with Primavera Sound, becoming one of its main sponsors for the fourth consecutive year
- Its prime location within the festival, known for its characteristic joyful vibes, make the Aperol Island of Joy a ‘must-visit’ location for all who attend Primavera Sound
- From 31st May until 4th June, Barcelona will become the centre for worldwide music, hosting both classic names, emerging bands, established artists and cult groups. Following this, between 7th-11th June, the city of Madrid will host the festival for the first time
18th May, 2023 – Aperol Spritz, the iconic Italian aperitif, is once again sponsoring Primavera Sound 2023. Going bigger and better than ever before, Aperol will this time be introducing the Aperol Island of Joy - a place where festival goers will be able to live their best music lives while enjoying the much-loved orange-coloured aperitif in the sun. Music, friends and Aperol Spritz in hand, there is no better combination when it comes to festivals.
From 31st May until 4th June, the Parc del Fòrum in Barcelona will become the epicentre of music activity, hosting classic names, emerging bands, established artists and cult groups on its multiple stages. In addition, between 7th-11th June, the city of Madrid will also host the festival for the first time.
The Aperol Island of Joy
In a prime location within Primavera Sound Barcelona, surrounded by sea and the characteristic good vibes of the festival, the Aperol Island of Joy will be a ‘must visit’ point for all who attend Primavera Sound.
With incredible sunset views and inspired by the Aperitivo moment in the purest Italian style, the Aperol Island of Joy will feature a main stage, a bar area and a rest area; so that everyone who passes through the island can recharge their batteries while enjoying a good Aperol Spritz in the sun.
From Thursday 1st June to Saturday 3rd June, the main stage within the Aperol Island of Joy will host a variety of groups between 6:45pm-11:00pm. Invited artists and groups include: Comic Sans, Julia Amor, Magia Bruta, TMATNB, Yudi, Selva Nua, Galgo Lento, Enri-K, Mariallüisa, Amore, Ganges, Morreo, Mira Paula, Ciutat, Antonim.
The Joy of Music
Aperol Spritz's commitment to the festival world goes far beyond the simple presence of the brand at Primavera Sound. Music festivals are the ideal connection point for Aperol Spritz with its fans who live the philosophy "Join the Joy”, based on enjoyment, fun and union with friends.
“Being able to create unforgettable memories based on fun and enjoyment with friends is the best way for festival-goers to experience Aperol Spritz in all its essence. Primavera Sound Barcelona has already become one of the biggest festivals worldwide and Aperol Spritz could not miss the experience to partner with them yet again. We’re excited to be at Primavera Sound for the fourth year and be part of creating shared experiences with friends”, adds Julka Villa, Group Global Head of Marketing from Campari Group.
"After all these years of relationship, I think about Primavera Sound and automatically think about Aperol Spritz as well: it is without a doubt the festival's headline aperitif. Their support for live music is always unconditional, so we are delighted to have them back in 2023 on the Aperol Island of Joy. In an event like Primavera Sound Barcelona, where things keep happening, having an oasis to recharge batteries by the sea like this one is to be appreciated. See you there to toast with Aperol Spritz," says Alfonso Lanza, director of Primavera Sound.
Aperol amplification at Primavera Sound
In addition to advertising on Spotify and Rockdelux, between 15th May-11th June, Aperol Spritz will be completely customising the TRAM BESOS that arrives in the vicinity of the Parc del Fórum, as part of its long-standing relationship with Primavera Sound. There will also be visual presence at Barcelona airport with a billboard campaign that will run either side of the festival.
In addition to physical presence, Aperol will be launching a global CRM campaign for fans, plus a stream of communication across Aperol channels. The festival will also be live streamed at Terrazza Aperol in Venice.