Milan | 26TH APRIL 2023 – This year, Campari, the iconic Milanese red aperitivo returns to the 76th edition of the world-renowned Festival de Cannes, as an official partner.
Cinema is the perfect alchemy of passion and creativity that comes together to create unforgettable creations which leave viewers with a lasting mark of inspiration. This is much like Campari’s role within the heart of cocktail culture; passion and creativity is at the core of its heritage and has inspired bartenders to create the world’s most iconic cocktails.
The unforgettable creations of Campari and its cocktails alongside those seen in cinema have one thing in common: an icon at their heart that elevates the experience to take it beyond the expected. As an official partner to Festival de Cannes, Campari will bring this to life throughout the duration of the film festival, running from 16th to 27th May 2023.
TWO WEEKS OF UNFORGETTABLE EVENTS
In its second year as an official partner to Festival de Cannes, Campari will host a series of events that each marry the icons of cinema with the icon of mixology, Campari, to celebrate unforgettable creations.
With more events and partnerships to be revealed, Campari can announce that midway through the festival on 20th May, it is set to impress with an unforgettable night in the heart of the Cannes Croisette, inviting guests to enjoy an unmissable experience of three parts, each inspired by different elements of cinema. The event will be an evening in which esteemed guests from the cinema industry, Campari lovers and friends will be fully immersed into the world of Campari and cinema.
EXPERIENCE MILANESE APERITIF CULTURE IN THE HEART OF FESTIVAL DE CANNES
At the heart of the Festival de Cannes is the Campari Lounge, located inside the Palais des Festivals. This space provides an opportunity for guests to enjoy a relaxed aperitif in the early evening, while transforming in the evening with atmospheric lighting and a DJ booth overlooking the space. The Lounge will once again feature the signature circular bar centred in the room, serving some of the world’s most iconic cocktails such as the Negroni and the Campari Spritz.
Every cocktail served in the Campari Lounge will be masterfully prepared and served by Camparino in Galleria, providing the legendary service of the historic Milanese bar located in Galleria Vittorio Emanuele II. Camparino is an icon and symbol of the aperitif par excellence; it brings to Cannes its strong connections with both Milano, the birthplace of Campari, and with the artistic and cultural context of the 20th century.
This year, the Camparino team will be serving a selection of iconic Campari cocktails to guests in the Lounge, including the Negroni, Campari Spritz, Campari & Soda, Milano-Torino, Americano and the Negroni Sbagliato. Alongside these classic cocktails, the Camparino team will also serve the Red Carpet – Cannes Edition: a fresh tasting and salty cocktail inspired by Cannes.
Campari Group’s Head of Global Marketing, Julka Villa comments: “Both Campari and cinema are intrinsically linked by the similar belief that icons inspire unforgettable creations; whether that be Campari as an aperitif at the heart of mixology, or creative talent and innovative production companies at the core of the film industry. After a successful first year at Festival De Cannes, we are incredibly excited to return once again and establish the brand as a long-standing partner of the globally renowned film festival. We look forward to welcoming guests from 17th May to our Campari Lounge and enjoy some of the world’s most iconic cocktails.”