Campari announces its partnership with The Berlin International Film Festival

With the new partnership, the iconic Italian red aperitif continues to expand its commitment to the world of Cinema

München, 23^rd  January 2023 –  Campari announces its sponsorship with the Berlinale, one of the largest public film festivals in the world . The 73^rd Berlin International Film Festival will take place from February 16^th to 26^th 2023 in Berlin.

The passionate relationship between Campari and the world of Cinema has a  long tradition and the official partnership with the Berlinale is a logical continuation of the brand's commitment in this field. Campari discovered the world of film as early as the 1920s and even then the Cinema was the ideal platform to promote creativity and individuality and to express the Red Passion. For decades, Campari has been working with renowned and emerging talents as well as established world-famous artists such as Federico Fellini, Stefano Sollima, Paolo Sorrentino and Matteo Garrone, designing and implementing together with them innovative and pioneering projects.

During this year's Berlinale, guests will be able to enjoy special Campari experiences at selected locations. The Campari Bar in the Berlinale Interview Lounge at the Grand Hyatt Hotel is catered daily from 6.00 pm by the team of the renowned and legendary Camparino Bar in Milan. The bar, opened in 1915 by Davide Campari in Milan's Galleria Vittorio Emanuele II, has been synonymous with the city's aperitif tradition for many years and is one of the most influential bars in the world of mixology and innovative gastronomy.

Every evening in the Campari Bar in the Berlinale Interview Lounge, Film makers movie fans and cineastes will enjoy world-famous classics cocktails such as the Negroni and the Campari Spritz, whose centerpiece is the iconic red Italian aperitif Campari. In addition to a variety of smaller events and activities in the Campari Bar and at various festival hotspots, the "Berlinale Bergfest", co-hosted by Campari, will take place on the 20^th February at the Metropol as the highlight of the partnership between Campari and the Berlinale.

"We are delighted to have Campari on board as a new partner steeped in tradition who shares our passion for Cinema and the world of film. We would like to thank Campari for its commitment to making the Berlinale 2023 a festival of encounters and unforgettable moments," said the Berlinale management duo Mariette Rissenbeek and Carlo Chatrian.

Andrea Neri, Managing Director Campari Group Germany, on the new partnership: "Campari's commitment to film has a long tradition. Together with various partners, we have repeatedly promoted and implemented creative and innovative projects. Red Passion as our engine for every new creativity makes it possible to push boundaries beyond common standards. In hardly any other area can this creativity be expressed as much as in the world of film. The partnership with the Berlinale, one of the world's largest public film festivals, is a great opportunity to further expand our commitment in this area. We are pleased to bring film makers, creatives and new talents together at our bar in Berlin and to give space to creative encounters and new ideas. "

For more information,  follow Campari's social media channels: @campari.de and @campariofficial.