Appleton Estate® Jamaica Rum and Moses Boyd join forces to celebrate Jamaica’s influence on modern British Jazz

Appleton Estate® Jamaica Rum and Moses Boyd join forces to celebrate Jamaica’s influence on modern British Jazz

•    Unique collaboration brings a limited-edition ‘rum and jazz’ subscription service 
to music lovers
•    New ‘Jamaican Jazz Series’ features the brightest lights from today’s British jazz scene –  Moses Boyd, ‘cktrl’, Theon Cross and Demae
•    Subscribers will learn the untold story of Jamaica’s influence on modern British jazz – all with the finest Jamaican rum in hand

Appleton Estate® Jamaica Rum and British jazz musician Moses Boyd have joined forces to curate a new ‘rum and jazz’ subscription service – ‘Jamaican Jazz Series’ – celebrating the ongoing influence of Jamaica on the vibrant British jazz scene. 
Recognising the influential contribution that Jamaican music and culture has had on jazz in the UK prompted Jamaican rum brand Appleton Estate to collaborate with drummer, producer, bandleader, and label owner Moses Boyd to bring this collectible vinyl series together. 
Moses has hand-picked some of the brightest lights from today’s modern British jazz scene, who take inspiration from their Jamaican heritage, to choose one of their own records and one from Jamaica that has inspired them. Artists include musician, producer and multi-instrumentalist ‘cktrl’; tuba player and bandleader Theon Cross; and London jazz singer Demae. 

Inside this monthly collectible series, produced in partnership with Flying Vinyl, subscribers will receive an exclusive signed vinyl record from each artist, a 20cl bottle of Appleton Estate premium rum, a Jamaican-inspired pre-batched cocktail by The Drinks Drop – perfectly matched to the energy and joy of the music – and a copper cup to enjoy it in. In addition, a cocktail voucher for The Alchemist will be included each month to enjoy an Appleton Estate premium rum cocktail at the bar.
Through the Jamaican Jazz Series, music lovers will learn all about Jamaican jazz pioneers across the generations and why the raw beauty of their craft and that of Appleton Estate Rum are so closely related.

Moses Boyd said: “Jamaica has had a huge influence on me and my music, and in my opinion forms an integral part of the DNA and culture of UK music. The musical community I come from is indebted to sound system culture, its roots and its proponents. Beyond the sonics we owe a lot to the innovative ways Jamaica has distributed, marketed, and presented music. And for many of us it's the backbone of how we operate, from communal events to remixes. 
“Jamaica has also provided a lineage of great thinkers and visionaries from dub to poetry, jazz, reggae and beyond. My hope with this project is to showcase some lesser-known gems that have been an inspiration. And to also show how Jamaica's influence has had a long-lasting effect on the musical landscape here in the UK.”

Sandra Brunet, Marketing Director at Campari Group UK, said: “Modern British jazz is indebted to the jazz of Jamaica, where many of the scene’s biggest talent finds inspiration, or have their family roots. 

“Our unique subscription service reveals the untold story of Jamaican jazz pioneers across the generations who brought with them the warm bass of the sound system culture that has shaped today’s young British jazz players – artists like Moses, cktrl, Theon and Demae, whose rhythms are as finely crafted as our premium rum.

“Moses has become something of a figurehead of this scene which made him our natural choice as the curator of this series that highlights how our premium credentials and joyful spirit are so closely related with the same discipline and energy of the new wave of British jazz.”

The new Appleton Estate’s Jamaican Jazz Sessions follows the successful Jamaican Jazz Sessions in 2019, which included a partnership with DJ Gilles Peterson.

Appleton Estate Jamaican Jazz Series is available to purchase exclusively through The Bottle Club via www.jamaicanjazzseries.com from 16th August 2021. Each box is priced at £30 per month, delivered between September – December 2021. 
For more information or to sign up, visit: www.jamaicanjazzseries.com 

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For more information about Appleton Estate Jamaica Rum, visit: 
www.appletonestate.com and www.camparigroup.com
Instagram: @AppletonRumUK
Twitter: @AppletonRumUK
Facebook: /Appletonestate.uk

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Notes-to-Editors

For more information please contact: 
AppletonEstate@3monkeyszeno.com