Campari supports the cinemas chosen by users, giving a second cinema ticket to the first 20.000 buyers
Campari gives life to the #PerIlCinema initiative, with the aim of helping the film industry, heavily affected by the pandemic. By purchasing a ticket to one of the participating cinemas, Campari will offer a second one as a gift to the first 20,000 buyers. To buy the voucher it will be sufficient to access the platform perilcinema.com, dedicated to the project and the two tickets received will be usable throughout 2021. Today, more than 320 cinemas are joining the project and the initiative has also received great response among the well-known personalities of the sector. This way, Campari demonstrates that it wants to strengthen its historic bond with cinema, supporting both the cinemas themselves and the passion of its passionates.