It goes without saying that 2020 has been an extraordinarily challenging time for the hospitality industry as it has navigated closures, ever-evolving safety protocols, social distancing guidelines and significant business pivots to stay afloat. With a resurgence in COVID-19 cases and unpredictable winter weather, our friends in hospitality continue to need relief, as bars and restaurants across the country are shuttered once again.
For these reasons, Campari America and our family of brands are contributing $100,000 to Another Round, Another Rally through our Shaken Not Broken initiative, in addition to the $1 million donation we made earlier this year. Another Round, Another Rally is a non-profit raising funds for hospitality workers in restaurants, bars and hotels across the U.S.