7th-8th JUNE 2019, LONDON UK: BULLDOG London Dry Gin, the gin most associated with the music world, today announces its partnership with one of the UK’s leading and loudest festivals, Field Day.
The partnership with Field Day will see BULLDOG Gin create unforgettable moments for its likeminded audience. For this partnership’s debut, BULLDOG Gin will own a stage, which will boast a carefully curated line-up of DJs programmed by one of the UK’s longest running club nights, BUGGED OUT! Alongside the BULLDOG Gin Stage, crowds will be able to grab a drink from the BULLDOG Gin bar, chill out, and dive into a surprise experience in The BULLDOG Gin Yard; created by genre-defining Bompas & Parr, the minds behind some of the world’s best multi-sensory experiences.
With World Gin Day also being on Saturday 8th June, The BULLDOG Gin Yard will be the go-to place to celebrate the day. Following the momentous BULLDOG BIG Session in 2018, BULLDOG Gin will blast a breath of fresh air into the category this year featuring an immersive experience designed to celebrate World Gin Day in BULLDOG Gin’s unique way.
In celebration of the landmark partnership with Field Day, BULLDOG Gin will create an experience to take their fellow revellers and freedom-seekers from day to night; encouraging festivalgoers to live in the moment and shine in their own light.
BULLDOG Gin cocktails will be available at all bars across Field Day to ensure festival-goers are able to quench their thirst with delicious tipples such as the late-night-crowd-pleasing BULLDOG Gin Supersonic Gin & Tonic; the BULLDOG Blackberry Gin & Tonic; the on-trend BULLDOG G, T and Matcha Tea; and Field Day’s own Ginspresso Martini.
This fusion between two of the most innovative, forward-thinking and culturally-relevant brands of the moment sits alongside a handful of bespoke partnerships for BULLDOG Gin. These partnerships include collaborations with industry behemoths such as Gorgon City, Tom Findlay (Groove Armada), Housekeeping, Nordoff Robbins, Notion magazine and NME.
Campari UK’s Marketing Director Nick Williamson says of the partnership; “We can’t wait for BULLDOG Gin to add a touch of its own magic to what is an exciting new concept from the team at Field Day. BULLDOG Gin is the iconic gin of the music world and its smooth taste profile positions it uniquely to cater to the music-loving modern generation of gin drinkers. We look forward to sharing the many surprises in store for festival-goers at the BULLDOG Gin Yard!”
Luke Huxham, Festival Director, Field Day: "We're excited to be working with our friends BULLDOG Gin to create a brand-new arena for this year's Field Day – THE BULLDOG GIN YARD. The new arena will feature an incredible line-up and multi-tier viewing platforms as well as their iconic Supersonic Gin & Tonics. There will be a few surprises too; so, keep your eyes peeled for the line-up and more".
For further information please contact Georgie Sidwick on
Georgie@outerinsight.com / 07854143112
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