Aperol® toasts to 100 years of joy

In 2019 Aperol Celebrates Its Centenary with a Series of Activities that Bring the Brand and its History to Life

PADOVA (April 16, 2019) – Today, Aperol® Italy’s iconic orange bittersweet aperitif, announces the celebration of its centenary at a press conference in Padova, the birthplace of the brand. Recognized around the world for sparking joyful connections and creating memorable shared experiences, Aperol toasts to 100 years of joy.

Widely adored for its signature cocktail the Aperol Spritz – equal parts Aperol, Prosecco and soda water – Aperol launched in 1919 at the Padua International Fair and was created by the Barbieri brothers, Luigi and Silvio.  They coined the name ‘Aperol’, having taken inspiration from the French term for apéritif, ‘Apéro’. Made with citrus oil infused with precious herbs and roots to create a perfectly balanced combination, the original recipe has remained unchanged and is a secret to this day.

To mark its centenary milestone, Aperol is commencing a series of celebrations internationally throughout 2019, to spark joyful connections, using universal languages that bring people together wherever they are, from art and music, to the Aperol Spritz itself.

THE APEROL SPRITZ CLASSIC COCKTAIL
The Aperol Spritz, which according to Drinks International ranks 9th in the list of the world’s best-selling cocktails, has single-handedly created and led the spritz category globally.  It has earned its rightful place in the International Bartender Association’s list (IBA), as the key defining ingredient of the Spritz Veneziano.  Aperol Spritz has traditionally been consumed all over Italy’s Veneto region, in Venetian bars called ‘bàcari, which epitomize the ‘Venetian way of life’ and promote the culture of spending time together, enjoying bite size snacks such as the traditional ‘cicchetti’ and savoring an aperitif moment.  Now known and enjoyed the world over, Aperol Spritz and its shareable, bright orange color has become a staple in American drink culture, celebrated over a million times on Instagram using #AperolSpritz and frequently heralded by influencers and celebrity advocates from coast to coast.

APEROL SUMMER EXPERIENCES
Over the course of the summer in the U.S., Aperol will be celebrating its 100th and the joy of summer with its Aperol Spritz Italian Social Club, a series of experiences that will pop-up at festivals across the country such as, The Governors Ball, Jazz Age Lawn Festival, KAABOO Del Mar, BottleRock, CINESPIA and many more. In addition Aperol will be showing up at bars, rooftops, on Instagram and Spotify bringing people together to celebrate joyous moments, whether those occasions are planned, spontaneous or celebrating for no reason other than just being together.

GRAZIE VENETO (Thank you Veneto)
Coining the phrase ‘Grazie Veneto,’ Aperol wants to thank the region that contributed to the global spread of this social Italian ritual ‘par excellence,’ by placing three inimitable pieces of urban art in the Central Cavour Square in Padova, due to be unveiled on June 28th in the place where it all began 100 years ago.

Symbolizing how the Veneto ritual has transcended borders, three international artists have come together to interpret the brand’s role in sparking joyful connections through modern art and illustrations on an everyday object, a sofa. The sofas will not only represent Aperol’s history and heritage but also shed light on the strong values of sharing in the brand’s mantra, ‘Together We Joy.’

Leading design company Kartell, founded in Italy 70 years ago, and who equally spreads Italian flair around the world, has joined forces with Aperol, providing each artist with their iconic Bubble outdoor sofa to work on. The finished products will be placed outside for fans to enjoy, aiming to spark joyful connections between members of the public as they share memorable moments, side by side.

Andrea Neri, Managing Director Italian Icons at Campari Group, commented: “Aperol is a brand that aims to bring people together from all over the world using its universal language. In such a special year, we are so pleased to be working on a global project of this scale that will echo in the ears of Aperol fans and new consumers alike at the four corners of the globe. As a real Italian icon, Aperol is successfully spreading its philosophy and way of life across borders – we see an orange summer ahead!”

Sergio Giordani, the Mayor of Padova said; “It is fantastic to have a brand that is so deeply rooted in our city and region’s heritage being so eager to give back to its home town. We’re really looking forward to unveiling the artistic creations that Aperol is placing in Padova to bring crowds together – all set for a wonderful summer of joyful connections ahead of us. We are pleased that this wonderful celebration will coincide with the centenary of the the Padua International Fair, where Aperol was first launched by the Barbieri brothers 100 years ago.”

Earlier this year, Aperol also launched the new campaign, ‘Together We Joy’, projecting the 100 year-old brand into the future, with a video showcasing the connectivity of Aperol and the joyful spirit of the brand.

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