The Camparista Experience


We are transforming a captivating legacy into lasting future success.

We are passionate achievers because we enjoy our journey.

We are welcoming by nature and build genuine relationships.

We are small enough to bring a personal touch.

We are big enough to take on the world.


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Campari Cocktail


Our Signature Mix is made of 4 ingredients: discover them through the words of our Camparistas!








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We are independent-minded and action-oriented. We empower fresh thinking. We don’t follow the crowd. This is why Camparistas always feel there are opportunities to make a difference.


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We build on our knowledge and experience. We tackle new challenges everyday. We learn fast and we adapt quickly. This is why Camparistas always go all-out, learning and growing every day.


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We encourage our people towards their goals. We are passionate about our iconic brands. We take great pride in our legacy. This is why Camparistas feel a strong sense of ownership and belonging.


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We enjoy a friendly and open team spirit. We believe our diversity enriches our abilities. We succeed most when we blend our talents together. This is why Camparistas feel they can achieve more together than alone.


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Learning Distillery

The Learning Distillery is Campari Group digital hub to Grow Every Day. It’s the bespoke learning platform to allow Camparistas to plan their development and empower their career.

Campari Way of

Individual Contributing

Campari Way of Individual Contributing aims to help individual Camparistas to achieve their own targets, persuading their stakeholders in working towards common goals. Several common themes emerge from the challenges they are facing selling the priorities, approaching possible issues with an open mind and with a win-win approach, building networks, establishing and sharing plans and nurturing passion for achieving results together.

Campari Way of

People Management

Campari Way of People Management aims to support Camparistas people managers in the development of their managerial competencies and to provide time to learn and practice several people management skills.Learners gain a better understanding of themselves as Camparistas developing other Camparistas.

Lead for

Lead for Change

Lead4Change is meant to support Camparistas in assuming and performing leadership positions effectively by empowering Camparista Entrepreneurship, seizing opportunities and challenging the status quo, influencing stakeholders and the business environment.

Development center

Lead to succeed Development center

The Lead To Succeed Development Center is the apex of leadership development initiatives within Campari Group Talent Management ecosystem. It is the milestone step to develop Campari Group Talents with the potential for a General Management or leadership career within the Group.

General Management

General Management Academy

The General Management Academy aims to support the transition into general management roles in Campari Group.


Marketing Academy

The Marketing Academy has the objective to create a common language and a common approach for marketing teams all over the world to build Campari Group’s iconic and profitable brands for the future. As consumers change, so does the world of marketing and new capabilities are needed to make sure Campari Group remains at the forefront.


Commercial Academy

The Commercial Academy wants to promote to become the best in class premium spirits company regarding commercial capabilities. The Academy purpose is to create and embed a globally harmonized “Campari Way” of Selling. It is also aimed to renew the commercial investments approach, designing a coordinated global approach. It is delivered both locally and globally.

Channel and
customer marketing

Channel and customer marketing Academy

The Channel and Customer Marketing Academy aims to win at the point of sale by ensuring superior and unique shopper/consumer experience to boost brand building effectiveness. Moreover, its pursuit is to create omnichannel strategy and plans to maximize return on investment.

Supply Chain

Supply Chain Academy

The Supply Chanin Academy’s purpose is to promote a common way of working, support customer centric mind-set and to deliver a sustainable approach for continuous improvements. The Academy aims at reinforcing the Technical Competencies and at creating Common Ways of Working. These imperatives will drive the effective execution of our supply chain processes and support the ability to act more and more as business partners.


Finance Academy

The Finance Academy core proposition is to inspire the business partnership culture growing more and more in understanding business language and acting as a business consultant. The scope is also to develop financial acumen and to comprehend finance Campari Group operating model.


HR Academy

HR AcademyThe HR Academy was thought to sustain the change management process embraced by the function and to build a consistent and thorough functional competency across all HR teams.

To enhance our functional identity spreading the redesign of organization and delivery model. From a common and shared identity, allowing ourselves to partner consistently with Camparistas across all markets.